“The person who controls the data is the person who controls the world,” explained Rustika Herlambang, Director of Communications Indonesia Indicator in PolGov Talks fourth series, Friday (13-04). Located at Auditorium Mandiri FISIPOL UGM, PolGov Talks fourth series comes with the theme “Big Data and Electoral Politics in Indonesia”.
Data in online media and conversations in social media are a valuable resource for determinants of campaign strategy and election predictions. These data do not mean anything if not yet processed. Artificial Intellegent is a system that then able to process big data for the interests of electoral politics. “This system allows us to know who is the most popular, who is a negative exposure is higher, who is the most talked about, who is master of discourse,” explained Rustika. This media intelligence serves to monitor issues, early detect, priority cases, analysis of actors, and database profile.